Intellectual Property - Law and Management
The book acts as a constructive guide in the understanding of various forms of intellectual property- trademark, copyright, patent, design, breeder's right, design, circuit layout, confidential information etc., the infringement of intellectual property rights and its protection as well. It provides a deeper understanding of the Indian perspective on Intellectual property. The book endeavors to discuss elaborately upon the concepts of merchandising, sponsorship and franchising. The book also attempts to critically analyze the Intellectual property valuation methodologies.